Interface and product design win again.
When selecting a partner to power mobile payments in its stores, Starbucks could have approached Google, one of the most profitable companies in the world. It could have worked with PayPal, which already has more than 106 million users in the payments space. Or Isis, a consortium formed by telecom giants Verizon, AT&T and T-Mobile that is also producing a “mobile wallet.”
“I’m sure if you and I were to rattle off the names of everyone in the space, that at some level we’ve been in discussions with them,” Starbucks’ Chief Digital Officer Adam Brotman tells Fast Company. Presumably that includes Mastercard, Visa, and Verifone, which handles $10 billion in global transactions per year. But Starbucks chose to partner with Square, a three-year-old startup. Why?
“They’re focused with a level of intensity on the customer experience,” Starbucks CEO Howard Shultz told a small group of reporters Wednesday morning.
In other words, Square treats payments a lot like Starbucks treats coffee: by focusing on the experience around a product that is more or less a commodity.
“…If you want to think outside the box, spend some time outside the country.”
There are now numerous crowdfunding platforms helping new and small businesses to find the capital they need, and we’ve seen hyper-local one-project-a-week efforts before in the shape of Lucky Ant. With a similar objective, Smallknot helps neighborhood enterprises to create their own funding projects, with reward packages for pledgers. READ MORE…
We love this. As humans we deserve to be treated as more than consumers. Keep an eye out for an article about the harmful effects of advertising from the AvantGuard.
Combining the efforts of 25 artists from 8 countries, “Brandalism” is both art project and mission statement: the world’s first international “subvertising” collaboration
[Ironically, we are unable to turn off the interstitial ads in this slideshow!]
Interesting (and alarming) article by Gordon G. Chang on the contraction of the Chinese economy.
“Of the companies that I talk to throughout China, there isn’t a single one that is looking at an increase in revenues or an increase in profits this year.” - Patrick Chovanec of Tsinghua University in Beijing
Read the article here: AP: A year later, S&P downgrade of US looks like a dud